Ethical Values Are Good For Business (Part 4)

By Linda Fisher Thornton In Part 1 of this series "Ethical Values Are Good For Business" I shared the importance of clearing up the confusion employees have in balancing ethical values with bottom line profitability. In Part 2, we looked at the importance of aligning strategy with the organization's values. Part 3 addressed the senior leader's important role. In Part 4 let's look at using values to guide us in challenging times.